The Daytime Running Light Difference

240% More Noticeable

Riders using a flashing taillight during the day are 2.4x more noticeable than riders using no lights at all (and up to 1.4x more noticeable than riders using a light in steady mode).

33% Fewer Collisions

Research shows a 33% decrease in accidents for bicycles outfitted with Daytime Running Lights (DRL). There’s a similar trend in both automobiles and motorcycles that use DRLs, with 25% and 13% drops in collisions respectively.

80% of Accidents Happen During the Day

8 out of 10 cycling accidents occur during daylight hours, when most people are riding and driving. Daytime Running Lights (DRL) are the single most effective product to help increase noticeability during these peak hours.

700% Less Visible Than You Think

Studies show that riders overestimate their visibility by 700%.